Another smaller grocery store that sells products at a lower cost making many foods more accessible to the greater population. So how do they do it?
Similar to Trader Joe’s, Aldi’s partners with larger suppliers to create their products. However, instead of just repackaging the products Aldi’s produces their products, eliminating the middle man. Aldi’s shelves stock 90% privately labeled products making it cheaper and more efficient than wider known grocery stores.
Because they partner with larger suppliers you are bale to get the same great taste and quality as leading brands but just at a lower price. The lower price comes from eliminating advertising costs, trimming back on the number of employees by their ‘quarter cart’ technique, and the elimination of free plastic bags.
The plastic bag elimination and re-using of cardboard in their stores has given them international recognition on environmentally friendly standards as well. They also seek to exclude all products with GMO’s and artificial food coloring. They can l=only do this because they source 90% of their products. Finally, Aldi’s works hard to maintain quality products and quality workplaces.
Aldi’s has been a step in the right direction from most grocery stores but there are a few things to be weary of. First, Aldi’s is an internationally owned brand. This isn’t all bad but if your goal is to buy local and buy american Aldi’s will not fulfill your goals. Secondly, although Aldi’s is helping the poorer population by supplying cheaper goods they are not helping when it comes to providing jobs because they keep workers to a minimum to keep costs low.
Written By: Katelynn Behrens