Worth $424 billion and employing over 70,000 people throughout 190 countries, it is safe to say that Nike has an impact on the world. Nike has not had a good rep with the press and has had a very negative history of abusing worker rights. However, they do not own any of their factories. Rather, they outsource everything. This makes it very hard to to gather all the information and make sure all factories are complying to Nike’s code of conduct, especially because factories range over 43 countries. The factories themselves have over 1,000,000 workers that are also working to supply Nike with products but they are not technically “Nike employees’. So what efforts has Nike made to change their respectability and public view?
“IF ALL WE DO IS CREATE A SINGLE LINE OF GREEN PRODUCTS, WE WILL HAVE FAILED. SUSTAINABILITY MUST BE A DESIGN ETHOS ACROSS ALL OUR PRODUCTS.”– Mark Parker, President and CEO, NIKE, Inc.
Transform Manufacturing: Nike has created a code of conduct that each contract factory must comply to. They believe that skilled, valued and engaged workers are key to growth and sustainability therefore, they have also begun to set up systems to get their workers connected to health care and education programs. Nike has started new technology efforts to transform the process of manufacturing and to also eliminate waste by having ‘one-piece shoes’. They also believe that by setting up more transparency the factories can coordinate to enforce the code of conduct and create a better working environment for the employees.
“AT NIKE, WE BELIEVE IT IS NOT ENOUGH TO ADAPT TO WHAT THE FUTURE MAY BRING – WE’RE CREATING THE FUTURE WE WANT TO SEE THROUGH SUSTAINABLE INNOVATION.”
– Mark Parker, President and CEO, NIKE, Inc.
Nike is good example of a company that has good intentions for the future and has made progress in the past couple of years. This being said Nike does have a long way to go and consumers need to continue to put a demand on them to do what they preach.